202014Jun
Porsche Design

Porsche Design

Few brands in the eyewear industry have the immediate recall of sophisticated style, sleek design and high-end fashion appeal as that of Porsche Design eyewear. With the luxury reputation behind the name Porsche and a steadfast vision for innovative function and aesthetics in design, the company has never wavered from the vision of its founder, Professor Porsche.

As the designer of the iconic sports car, the Porsche 911, he left the world of sports cars and took his passion for functional design and innovation in a new direction with Porsche Design.

“Since 1972, our products have been characterized by a very specific iconic style,” said Juergen Gessler, CEO of the Porsche Design Group. “Mr.Porsche called it ‘engineered luxury’: the ideal combination of purist design, the finest materials, innovative functionality and perfect craftsmanship.”

Six years later, the brand would revolutionize the eyewear industry with the launch of the sunglasses available with interchangeable lenses that adapted to different lighting conditions.

“One of the most striking Porsche Design sunglasses styles is the so called Exclusive Sunglasses, P’8478, which were launched back in 1978. They are still one of the most successful sunglasses in the world to this day, and have been sold more than seven million times,” Gessler said. “They were the first sunglasses from Porsche Design and are still one of our highlight models. The design of this classic has remained unchanged.”

Porsche Design’s iconic sunglasses count an impressive list of stylish celebrities amongst its fans, including David Beckham, Blake Lively, Yoko Ono and Jennifer Lopez. With styles for men and women, in various sizes, the selection offers sleek design elements true to the philosophy of ‘fundamental, not decorative,’ with the classic modernism appeal of clean, linear shapes.

This April Porsche Design introduced a new iconic and limited edition style, the Porsche Design P’8591 Sidewall Sunglasses. The futuristic frame with sidewall windows makes for a striking statement piece while offering the function of wind protection and improving visual glare. The frame is milled from a solid piece of titanium, with a sandblasted surface treatment, with the lenses flush against the frame. Available in gold and green the frames stay true to the detail of high-class workmanship and functional design.

“Our philosophy for Porsche Design is more advanced than the idea of form follows function. It actually is a different approach, as the entire object has to be considered within its functionality: in our ideal Porsche Design world, form and function are equal. One doesn’t work without the other, but also: one doesn’t follow the other,” Gessler said. “A truly good product has to fulfill both aspects in order to be a long-
term success: aesthetics and function. Porsche Design has remained true to this idea since 1972.”

Porsche Design sunglasses are made exclusively in Japan, using only the finest materials. Porsche Design sunglasses are available at Porsche Design stores internationally, and in Canada at Porsche Design in Toronto.

Porsche Design, by Kelly Waterhouse, Optical Prism, May-June 2014, Vol. 32, No. 2, p.38

For more information, visit porsche-design.com.